Firefly
"I was recommended Giles at MyBrandTruth by our Chairman as an expert in brand positioning. Giles has completed two successful projects for us. The first involving research into hundreds of schools around the world that use Firefly Learning Software to draw out the insights that differentiate us from our competition. He personally interviewed customers in the UK, Asia and Australia across both State and Private, A/B tested landing page variants to unearth the motivators that mattered most to our customers. The second piece of work was running internal workshops to help build our a clear brand architecture for our brand that the whole company has now bought into."
Maria Monks Head of Marketing Firefly