Grow with Purpose
Grow with Purpose
I started my career at Unilever running brands like Magnum and Solero, then took iconic media brands like Capital FM and Heart national before cutting my teeth in the world of start ups.
I set up MyBrandTruth because I believe companies scale faster by knowing their purpose and innovating their business around that purpose.
Consumers today want to buy brands they can relate to and believe in. With a purpose that is authentic, emotionally engaging and the truth.
Tomorrow's winners know this and will be connecting emotionally with people, inspiring them to choose their brand over others.
And these powerful purposes are never about making money, that’s rarely inspiring. They are built around a vision that talks directly to our limbic brain, inspiring us to action.
Winning brands that get this and behave like this are also more likely to be successful. Unilever’s purpose driven brands grow 50% faster than the rest of its business and account for 60% of its sales growth. Unilever’s own studies estimate that purpose driven brands now equate to an opportunity of $817 billion globally.