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"If I had asked people what they wanted they would have asked for a faster horse”
Henry Ford
Grow With Difference -
“All my best decisions in work and in life have been made with instinct and heart not analysis"
Jeff Bezos
Grow With Feeling -
"The two most important days in life, are the day you are born and the day you discover why.”
Mark Twain
Grow with Purpose

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"The two most important days in life, are the day you are born and the day you discover why.”
Mark Twain
Grow with Purpose -
“All my best decisions in work and in life have been made with instinct and heart not analysis"
Jeff Bezos
Grow With Feeling -
"If I had asked people what they wanted they would have asked for a faster horse”
Henry Ford
Grow With Difference

Optimising Product Market Fit. Brand & Media Planning Strategy
MoreUnder NDA
Button"Drew out the insights that differentiated us from the competition"
Maria Monks Head of Marketing Firefly
"Co-created the blueprint for International expansion"
Erin Erickson Senior Propositions Manager Hive
"MyBrandTruth uncovered the values that set us apart"
Ed Cooke CEO Memrise
"Thanks to Giles, Nested's positioning is both compelling and distinctive".
Matt Robinson CEO Nested
"Great customer insight and strategic plan that accelerated Huel's growth"
Julian Hearn CEO Huel
"Using start up expertise to fast track innovation and grow our business"
Donna Murphy Group Director Haymarket Media
" An expert challenger brand thinker reshaping Jude's for high growth"
Chow Mezger MD Jude's Ice Cream
" A brand transformation and customer deep dive expert that created high growth"
Oli Ashness CEO SimplyCook
Launch Positioning
ButtonChatbot brand positioning strategy. Secured UK's No.1 Mobile network as client
Button"A compelling brand story that made us different from other tech innovation businesses"
Mick Robins CEO Connected Space